Get Grooven At A Glance
- DIRECTV FOR BUSINESS once again delivers NFL Sunday Ticket to hotels, starting with the 2026 NFL season, through a new agreement with EverPass Media.
- Hotels keep the full NFL lineup they already rely on, including in-market games, Sunday Night Football, Monday Night Football, Thursday Night Football, and NFL Network.
- Existing NFL Sunday Ticket customers do not need to take any action, and properties that subscribed for the 2025-2026 season renew automatically for 2026-2027.
- Offering NFL game day viewing continues to drive measurable results for hotels, including increased food and beverage revenue, stronger guest satisfaction, and repeat bookings.
Turn Your Hotel Into the Ultimate Game-Day Destination
The lobby of your hotel is buzzing. Guests are decked out in jerseys, waving pom-poms, and ready to cheer on their favorite teams. Teenagers are excited to catch a glimpse of celebrities in the stands, while die-hard fans are focused on the kickoff and preseason stats. Families and friends travelling together are turning your hotel into the ultimate game-day hangout – at least, that’s the plan.
But when the TV clicks on, reality hits: only a handful of channels are available through the hotel’s cable, and none are airing the NFL game. The energy in the room fades, replaced by looks of disappointment. And just like that, you’ve not only lost a viewing party, but future bookings too.
Premium Entertainment Turns Stays into Memorable Experiences
Hotels are, at their core, places where experiences define everything. From providing a perfectly made bed to ensuring sparkling clean showers, property managers work tirelessly to deliver exceptional experiences at every turn. Guests will need comfort, convenience, and memorable touches in order for your property to stand apart from the rest.
Entertainment is a major part of that experience, and shouldn’t be overlooked. Offering NFL through DIRECTV as part of your hotel’s entertainment lineup might seem like a small detail, but it can have a big impact. Viewing access to the week’s biggest sporting events transforms an ordinary stay into an engaging, memorable visit, one that keeps guests coming back season after season.
NFL Sunday Ticket is Back Through DIRECTV for Business – Updated 2026
Hotel operators who followed the sports media headlines in 2025 may remember that NFL Sunday Ticket moved exclusively to EverPass Media for commercial venues, ending its previous distribution through DIRECTV FOR BUSINESS. That has changed. DIRECTV For Business is now EverPass’ Preferred National Distributor for NFL Sunday Ticket and other EverPass streaming platforms, bringing out-of-market Sunday afternoon games back to the same commercial platform hotels already use for their DIRECTV programming.
For a closer look at the agreement itself, including how it works for other property types Groove serves, read our announcement on the new DIRECTV FOR BUSINESS and EverPass partnership.
What Your Hotel Gets with NFL Sunday Ticket
With NFL Sunday Ticket back on DIRECTV FOR BUSINESS, hotels have access to a complete NFL lineup through one provider.
- In-Market Games – Local Sunday afternoon matchups on CBS and FOX.
- Sunday Night Football – NBC’s primetime weekly showcase.
- Monday Night Football – on ESPN, included in Business Entertainment packages and above.
- Thursday Night Football – via Amazon Prime Video, included in all packages with ESPN.
- NFL Network – Year-round coverage, RedZone, and preseason games.
- NFL Sunday Ticket – Every out-of-market Sunday afternoon regular-season game, now available again through DIRECTV FOR BUSINESS.
CBS and FOX have also expanded late Sunday afternoon games into broader national coverage in recent seasons, which means more marquee matchups reach hotels through the standard broadcast lineup than ever before.
Cost and Benefits of DIRECTV and NFL for Hotels
With DIRECTV for Business, your hotel delivers a premium entertainment experience that keeps guests excited and engaged. This way your hotel ensures fans can watch their favorite team no matter where they’re staying. A DIRECTV for Hospitality package can transform your property into a prime destination for football enthusiasts.
Streaming professional football games in your hotel lobby, bar, or restaurant elevates the guest experience and boosts your bottom line. Offering the big weekly game fosters engaged guests, a lively atmosphere, and increased food and beverage sales, all while creating memorable stays and repeat customers.
We’ve Been Waiting All Week for Sunday Night – Make Your Hotel the Place to Be
Turn every Sunday into a win for your guests – and your hotel. With Groove and DIRECTV for Business, fans can catch every game, cheer for their teams, and soak up the excitement right in your lobby, bar, or restaurant. Engaged guests, lively spaces, and boosted food and drink sales mean everyone wins. Make your property the go-to destination for football fans with entertainment solutions from DIRECTV and Groove.
