Get Grooven At A Glance
- DIRECTV for Business delivers a full NFL lineup for hotels, including in-market games, Sunday Night Football, Monday Night Football, Thursday Night Football, and NFL Network.
- Starting with the 2026 season, NFL Sunday Ticket for commercial venues moves exclusively to EverPass Media, ending its distribution through DIRECTV for Business.
- Hotels that want to add out-of-market Sunday afternoon games can access NFL Sunday Ticket through EverPass as a separate streaming-based subscription.
- Offering NFL game-day viewing drives measurable results for hotels, including increased food and beverage revenue, stronger guest satisfaction, and repeat bookings.
Turn Your Hotel Into the Ultimate Game-Day Destination
The lobby of your hotel is buzzing. Guests are decked out in jerseys, waving pom-poms, and ready to cheer on their favorite teams. Teenagers are excited to catch a glimpse of celebrities in the stands, while die-hard fans are focused on the kickoff and preseason stats. Families and friends travelling together are turning your hotel into the ultimate game-day hangout – at least, that’s the plan.
But when the TV clicks on, reality hits: only a handful of channels are available through the hotel’s cable, and none are airing the NFL game. The energy in the room fades, replaced by looks of disappointment. And just like that, you’ve not only lost a viewing party, but future bookings too.
Premium Entertainment Turns Stays into Memorable Experiences
Hotels are, at their core, places where experiences define everything. From providing a perfectly made bed to ensuring sparkling clean showers, property managers work tirelessly to deliver exceptional experiences at every turn. Guests will need comfort, convenience, and memorable touches in order for your property to stand apart from the rest.
Entertainment is a major part of that experience, and shouldn’t be overlooked. Offering NFL through DIRECTV as part of your hotel’s entertainment lineup might seem like a small detail, but it can have a big impact. Viewing access to the week’s biggest sporting events transforms an ordinary stay into an engaging, memorable visit, one that keeps guests coming back season after season.
Cost and Benefits of DIRECTV and NFL for Hotels
With DIRECTV for Business, your hotel delivers a premium entertainment experience that keeps guests excited and engaged. This way your hotel ensures fans can watch their favorite team no matter where they’re staying. DIRECTV for Hospitality package can transform your property into a prime destination for football enthusiasts.
Streaming professional football games in your hotel lobby, bar, or restaurant elevates the guest experience and boosts your bottom line. Offering the big weekly game fosters engaged guests, a lively atmosphere, and increased food and beverage sales, all while creating memorable stays and repeat customers.
What’s Changing With NFL Sunday Ticket and DIRECTV in 2026
If you’ve been following sports media news, you may have seen headlines about NFL Sunday Ticket and DIRECTV parting ways for commercial venues. Here’s what hotel operators need to know.
Starting with the 2026 NFL season, EverPass Media becomes the exclusive commercial platform for NFL Sunday Ticket, ending the distribution agreement it held with DIRECTV for Business since 2023. That means out-of-market Sunday afternoon games will no longer be available through DIRECTV for hotels, bars, and restaurants.
That said, DIRECTV for Business will continue to carry a strong NFL lineup. Your hotel can still offer guests:
- In-Market Games – Local Sunday afternoon matchups on CBS and FOX.
- Sunday Night Football – NBC’s primetime weekly showcase.
- Monday Night Football – on ESPN, included in Business Entertainment packages and above.
- Thursday Night Football – via Amazon Prime Video, included in all packages with ESPN.
- NFL Network – Year-round coverage, RedZone, and preseason games.
CBS and FOX have also expanded late Sunday afternoon games into broader national coverage in recent seasons, which means more marquee matchups are reachable through the standard broadcast lineup than ever before.
DIRECTV has stated it is actively working toward a future where NFL Sunday Ticket remains broadly available to businesses under terms that prioritize the customer experience for businesses and fans, so this landscape may shift again before the season kicks off.
For hotels that want to add out-of-market Sunday afternoon coverage, EverPass now offers that as a separate streaming-based subscription. Whether that addition makes sense depends on your property’s guest mix and how central game-day viewing is to your experience.
What hasn’t changed is that delivering a strong NFL experience still drives real results for hotel food and beverage revenue, guest satisfaction, and return bookings.
We’ve Been Waiting All Week for Sunday Night – Make Your Hotel the Place to Be
Turn every Sunday into a win for your guests – and your hotel. With Groove and DIRECTV, fans can catch every game, cheer for their teams, and soak up the excitement right in your lobby, bar, or restaurant. Engaged guests, lively spaces, and boosted food and drink sales mean everyone wins. Make your property the go-to destination for football fans with entertainment solutions from DIRECTV and Groove.
