About Us
Learn More About Groove Technology Solutions
Our Mission
To lead the industry in delivering integrated technology solutions that elevate user experiences. Guided by a culture of accountability and integrity, we are committed to the Groove Way–fostering continuous innovation, providing exceptional support, and building lasting customer relationships.
Our Vision
To embrace challenges, learn from setbacks, and continuously improve as we strive to become the best version of ourselves.
Our History
Groove was founded in 2007 as a satellite TV installer serving hotels. As guest and resident expectations evolved, so did we, expanding from television into Wi-Fi, phone, access control, security, and smart building technology. That growth gave us a rare vantage point. We understand property technology from the ground up because we’ve installed nearly every layer of it ourselves. Today, Groove serves hospitality, senior living, multifamily, and other commercial properties nationwide, built on the same hands-on foundation we started with.
Awards & Certifications
Groove Technology Solutions was named the 2025 DIRECTV FOR BUSINESS Hospitality and Institutions Dealer of the Year, recognizing our performance and partnership across the hospitality and institutional markets we serve. This is far from our first recognition from DIRECTV — over the years we’ve also earned the Lodging & Institutions Dealer of the Year award and the DIRECTV Hospitality Dealer Dedication Award, which honors a dealer that has made incredible contributions to the success of the industry through outstanding commitment, performance, and long-term impact within the hospitality market segment. Together, these honors reflect our longstanding position as a leading provider of DIRECTV solutions to the hospitality and senior living industries. We’re proud to stand among DIRECTV’s leading hospitality dealers, a reflection of the same standard we hold ourselves to on every property, with every client, every day.
Our Awards & Honors
Ascentium Partner Award
AT&T Dealer of the Year
AT&T DRE Dealer of the Year
DIRECTV Dealer Dedication Award
DIRECTV Best in Class for Lodging
DIRECTV Dealer of the Year
DIRECTV Overall Lodging & Institution Dealer
DIRECTV Top DRE Award
DIRECTV Top Lodging & Institutions
Energy Star Award
HBO Top Lodging Dealer for Independent Hotels
National Association of State Veterans Partner Award
2025 Utah 100
Technology Certifications
Groove is proud to have pioneered the industry’s first in-house certification program that has propelled our workforce and created a consistent experience for our customers.
Our Certifications
COM3000, COM2000, COM1000
Advanced Entertainment Platform
DRE Basic, DRE Looped, DRE Managed
LG Pro: Centric
Ruckus, RACPA, RICXI
Aruba Wireless
Cisco Meraki CMNA, CWNA
Ekahau ECSE
A+, Net+, C+
MikroTik MTCNA & MTCRE
D2 Advantage
SBCA, SMATV
Control4
Fox Com Fiber Optic
Voiceware by Phonesuite
Asterisk Essentials
Who We Are
Groove is the leading provider of end-to-end technology solutions for hospitality, senior living, multifamily, and other enterprise properties nationwide. We offer a full suite of services including TV, Wi-Fi, phone, access control, security, and smart building technologies to support every aspect of your property’s connectivity and operations. Unlike other vendors, Groove handles everything in-house and under one roof. This means you get seamless integration, faster implementation, and simplified project management all from a single trusted partner.
At Groove, we go beyond simply providing technology, we become your long-term partner in success. Our experienced team works closely with you to design and deliver customized solutions that boost operational efficiency, lower costs, and enhance the experience for both residents and guests. Whether you’re upgrading outdated systems or deploying a complete technology suite from the ground up, Groove is with you at every stage—from planning and installation to ongoing support and optimization.
Support You Can Count On
Technology only works for you if it keeps working the right way. That’s why Groove backs every installation with nationwide field technicians and a 24/7 technical support center, so help is always close by and always available, no matter the time zone or the time of day.
Our support team is 100% US-based, so you’re always talking to someone who knows your systems and understands your business. It’s an approach our clients notice. Groove holds a 4.9 overall rating on Google, built one resolved issue and one satisfied property at a time.
Our Company Culture
At Groove, we foster a culture where our team genuinely enjoys coming to work. Our culture is established on the needs of our people, which means that we genuinely care and listen to what they want, need… and even dream about.
We prioritize emotional well-being and strive to curate a positive, healthy, and accepting environment. Groove welcomes talent from all backgrounds because we know diverse voices fuel growth and excellence. We believe that a positive, inclusive workplace creates a ripple effect–when our people thrive, so does our impact.
