Is Digital Signage Effective? 19 Reasons It’s Worth It For Your Business

Written by Sidney Rogers

Digital signage is an underutilized marketing tool that can be incredibly effective. It can attract and engage customers, promote sales, and streamline business processes. This article highlights the different types of businesses that can benefit from digital signage and provides 19 reasons why it is a valuable investment.

Digital signage can be useful for various businesses across industries.

  • Retail stores: Digital signage can be a powerful tool to attract and engage customers, promote sales and discounts, and showcase new products.

    With a digital signage display, retailers can easily update their displays in real-time to reflect changes in inventory, pricing, or promotions. They can also use digital signage to create a more immersive and interactive shopping experience by incorporating product demos, customer reviews, and social media feeds.


  • Restaurants: Digital signage can be an effective way for restaurants to showcase their menus, specials, and promotions, as well as create a particular ambiance or mood.

    Using digital signage, restaurants can easily update their menus with new dishes or seasonal offerings and highlight popular menu items. They can also use digital signage to display enticing food photography or videos, increasing customer appetite and encouraging orders.


  • Corporate offices: Digital signage can be a valuable tool to communicate important messages to employees, like company updates or safety alerts. With digital signage, offices can display real-time data and metrics, like sales figures or production targets, to motivate and engage employees. You can also use digital signage to showcase company culture and values and recognize employee achievements.


  • Healthcare facilities: Digital signage can improve patient communication and engagement and promote health and wellness messages.

    With digital signage, healthcare facilities can display wait times, appointment schedules, and wayfinding directions, helping patients navigate the facility more easily. They can also use a digital signage display to educate patients about health conditions, preventative care, and healthy lifestyle choices.


  • Event venues: Digital signage can be a valuable tool for event venues to promote upcoming events, display schedules and directions, and showcase sponsors.

    With digital signs, event venues can create a more immersive and engaging experience for attendees with interactive displays and custom branding. They can also use digital signage to showcase event highlights and social media feeds, increasing engagement and brand awareness.


  • Educational institutions: Digital signage can be used in academic institutions to display class schedules, campus news and events, and wayfinding directions. With digital signage, institutions can easily update their displays with real-time information, reducing confusion and improving communication. They can also use digital signage to promote student activities and clubs and showcase student achievements and awards.


  • Financial institutions: Digital signage can display real-time financial data and market trends and promote financial products and services. With digital signage, financial institutions can educate customers about financial literacy and investment strategies and provide helpful tips and resources. They can also use a digital signage display to promote security and safety messages, like fraud prevention or password best practices.


  • Transportation hubs: Digital signage can be used in airports and train stations to display real-time updates, wayfinding directions, and advertising. With digital signage, transportation hubs can inform passengers about delays, gate changes, and flight or train schedules. They can also use digital signage to promote travel-related products and services, like hotels, car rentals, or entertainment venues.


Here are 19 reasons digital signage is worth it for your business: 


1.Captures attention: Digital signage is eye-catching and dynamic, using bright colors, movement, and visually engaging content to grab viewers’ attention. This makes it more effective than traditional static signs, which can easily blend into the background.

2. Provides flexibility: Digital signage can display a wide range of content, from videos and images to social media feeds and live news updates. This flexibility allows businesses to tailor their messages to their audience and change them easily, making it a versatile and adaptable marketing tool.

3. Increases engagement: By offering interactive elements like touch screens or QR codes, digital signage can actively engage viewers and encourage them to interact with the content. This can lead to increased company recognition and customer loyalty.

4. Boosts brand awareness: Digital signage can feature branding elements like logos, taglines, and brand colors, helping to increase brand recognition and awareness. This can be particularly effective for businesses trying to establish themselves in a crowded market or build brand loyalty.

5. Improves customer experience: Digital signage can provide useful information like wayfinding directions, event schedules, or menu items, making it easier for customers to navigate and engage with the business. This can improve the overall customer experience, increasing customer satisfaction.

6. Enhances the atmosphere: Digital signage can create a particular ambiance or mood in a space by using digital signs to play music, videos, and imagery. This can create a more immersive and enjoyable customer experience.

7. Increases dwell time: Engaging and interesting digital signage can encourage customers to spend more time in a space, whether it’s a retail store or a waiting room. This can lead to increased sales, as customers are more likely to browse and make purchases when they are in the space for longer periods.

8. Provides targeted messaging: Digital signage can be programmed to display different messages at different times of the day or to specific audiences, making it a useful tool for targeted advertising. This can help businesses reach their desired audience more effectively, increasing engagement and conversions.

9. Enables remote management: Digital signage can be managed remotely from anywhere with an internet connection, making it easier for businesses to update and control their displays. This can save time and resources, as businesses can quickly and easily change their signage without being physically present.

10. Offers real-time updates: With digital signage, businesses can update content in real-time, allowing them to respond quickly to environmental changes, like weather or inventory levels. This can help businesses stay relevant and responsive to their customer’s needs, increasing customer satisfaction and loyalty.

11. Increases revenue: Digital signage can be used to promote sales, specials, and new products, leading to increased sales and revenue for the business. By displaying attractive and engaging content, businesses can encourage customers to make purchases and take advantage of promotions.

12. Reduces printing costs: With a digital signage display, businesses can eliminate the need for printed materials like flyers or brochures, reducing printing costs and paper waste. This can save money and resources while also promoting sustainability. Less paper waste is also great for the environment. 

13. Provides analytics: Digital signage software can provide analytics on how many people view the content, how long they’re watching, and what types of content are most popular, providing valuable insights for businesses. This can help businesses refine their marketing strategies and improve their ROI.

14. Improves communication: Digital signage can be used to communicate important messages, like safety alerts or policy changes, to employees and customers promptly and effectively. This can improve communication and reduce confusion, leading to more efficient and productive communication. 

15. Facilitates upselling: Digital signage can suggest complementary products or services, encouraging customers to make additional purchases. By highlighting related items or services, businesses can increase the average order value and overall revenue.

16. Increases social media engagement: Digital signage can be integrated with social media platforms, allowing businesses to display user-generated content or promote social media contests or campaigns. This can increase social media engagement and help businesses build a community around their brand.

17. Provides entertainment: Digital signage can be used to display entertaining content like videos or games, helping to keep customers engaged and happy while they wait or browse. This can improve the overall customer experience. 

18. Enhances the customer journey: Digital signage can guide customers by providing information about products or services at each step of the way. This can create a seamless and enjoyable customer journey, increasing satisfaction and loyalty.

19. Reduces perceived wait times: Digital signage can distract customers and make waiting feel shorter, reducing perceived wait times and improving the customer experience. This can be particularly effective in busy environments like airports or hospitals.


Digital signage can be an effective marketing and communication tool for businesses, providing a wide range of benefits like increased engagement, brand awareness, and revenue while improving the overall customer experience and reducing costs. 

By leveraging digital signage’s unique features and capabilities, businesses can create more engaging and effective marketing campaigns, improve internal communication, and enhance the overall customer journey.

Get Digital Signage Help From Groove Technology Solutions

Taking advantage of the digital age isn’t difficult. With a small entry cost for digital signage, you can transform your lobby, reception area, or retail center. That’s where Groove Technology Solutions comes into the picture.

Digital signage will help your location look more modern and pay return dividends through higher sales and greater customer engagement. Upgrading your place of business to take advantage of the benefits of the digital age doesn’t have to be complicated. Contact us today to see how digital signage can transform your business! We’d love to hear about your goals and help you achieve them!