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Privacy Policy

Privacy Policy

Effective Date: June 19, 2025

This Privacy Policy describes how Groove Technology Solutions (“Groove,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal data when you visit our website www.getgrooven.com (the “Site”) or engage with our related services (the “Services”).

By using the Site or Services, you agree to this Privacy Policy. If you do not agree, please do not use the Site or Services.

If you have questions, contact us at [email protected].

Groove does not sell Personal Data, but may use Personal Data as described within this Privacy Policy.

1. Who We Are

Our website address is https://www.getgrooven.com.

Groove provides integrated property technology solutions and managed services for customers in hospitality, healthcare, senior living, multifamily, and other related industries.

2. Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked with you or your household (“Personal Data”) as outlined below.

A. Information You Provide Directly

We collect Personal Data when you fill out a form, request a quote, contact us, or otherwise interact with the Site or Services.

This may include:

  • Name, company, title, and contact details (email, phone, address)
  • Property or project details (e.g., number of rooms, service location)
  • Account credentials or login information as provided willingly and knowingly in order to activate some selected services
  • Payment details (processed securely by third-party payment processors; Groove does not store full credit card data)
  • Any information you voluntarily submit via forms, surveys, or communications

B. Comments

When visitors leave comments on the Site, we collect:

  • Data shown in the comment form
  • The visitor’s IP address and browser user-agent string (for spam detection)

Once approved, comments and display names may be visible publicly on the Site.

C. Media Uploads

If you upload images, avoid including embedded location data (EXIF GPS), as others may download and extract that information.

D. Automatically Collected Information

When you browse our Site, we automatically collect:

  • Device & Log Data: IP address, browser type, operating system, referral URLs, timestamps, and navigation activity
  • Usage Data: clicks, time on page, content viewed, and general browsing patterns
  • Search Queries: on-site search terms used to improve relevance and user experience
  • Location Data: approximate city or region inferred from your IP address

E. Embedded Content

Our Site may include embedded content (e.g., videos, articles, or posts). Embedded content behaves as if you visited the originating website directly and may collect your data under its own privacy policy.

F. Social Media

When you interact with Groove’s social media pages (e.g., LinkedIn, Facebook, X, or YouTube), we may receive information you choose to share via those platforms.

3. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Site, remember preferences, analyze performance, and improve marketing. Examples include:

  • Functional Cookies: Save login and display preferences.
  • Session Cookies: Temporary; deleted when you close your browser.
  • Analytics Cookies: Used by Google Analytics to measure usage (see Google Privacy Policy).
  • Marketing Cookies: Used for advertising and remarketing through Meta Pixel, LinkedIn Insight Tag, or similar tools.

You can control cookies in your browser settings. Disabling cookies may affect functionality.

4. How We Use Personal Data

We use Personal Data to:

  • Provide, operate, and improve our Site and Services
  • Respond to inquiries and customer support requests
  • Process transactions through our secure payment partners
  • Analyze and improve user experience
  • Personalize marketing and communications (with consent where required)
  • Detect and prevent fraud or unauthorized access
  • Comply with legal obligations

We may send marketing emails only where permitted by law. You can unsubscribe anytime.

5. How We Share Personal Data

Groove does not sell Personal Data.

We may share data as follows:

  • Service Providers: Vendors assisting with hosting, analytics, marketing, support, or payment processing, bound by confidentiality agreements.
  • Business Partners: When working jointly to deliver or manage a service.
  • Legal Requirements: When required to comply with law or protect our rights, users, or property.
  • Business Transfers: In the event of a merger, acquisition, or sale of assets.
  • Spam Detection Services: For automated comment moderation.
  • Aggregated/De-identified Data: Shared for analytics and reporting without identifying individuals.

No mobile opt-in data is shared with third parties.

6. Data Retention

  • Comments: Retained indefinitely to recognize and auto-approve future comments.
  • Registered Users: Information is stored as long as the account is active; users may update or delete data (except usernames).
  • Other Data: Retained only as long as needed for the purposes described or as required by law, then securely deleted or anonymized.

7. Your Rights and Choices

You may:

  • Request access to the Personal Data we hold about you
  • Request correction or deletion of your data
  • Restrict or object to certain processing
  • Opt out of marketing communications

To exercise these rights, email [email protected]. We may require verification of identity before processing requests.

8. California Privacy Notice (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Your Rights

  • Know what data we collect, use, and share
  • Request access, correction, or deletion of your Personal Data
  • Opt out of the sale or sharing of Personal Data for cross-context behavioral advertising
  • Limit use of Sensitive Personal Information
  • Non-discrimination for exercising your rights

Categories of Data Collected (Last 12 Months)

  • Identifiers (name, email, phone, IP address, company info)
  • Commercial Information (transactions, service activations)
  • Internet/Network Activity (cookies, browsing, search queries)
  • Geolocation (approximate city or region from IP)

How to Exercise Rights

Email [email protected] or write to:
Groove Technology Solutions – Privacy
6849 S 700 W, Salt Lake City, UT 84047

Authorized agents may act on your behalf with proper verification. We will respond within applicable timelines.

We do not discriminate based on privacy choices.

9. Nevada Privacy Rights

We do not sell personal information as defined under Nevada law (SB 220). Nevada residents can submit future opt-out requests to [email protected].

10. Other U.S. State Privacy Rights

Some U.S. states (such as Colorado, Connecticut, Virginia, Utah, and others) have enacted privacy laws that grant residents additional rights regarding their Personal Data. If you are a resident of one of these states, you may have, subject to certain exceptions, the right to:

  • Confirm whether we process your Personal Data
  • Request access to and a copy of your Personal Data
  • Request correction of inaccurate Personal Data
  • Request deletion of your Personal Data
  • Obtain your Personal Data in a portable and, to the extent technically feasible, readily usable format
  • Opt out of the processing of your Personal Data for:
    • targeted advertising,
    • the sale of Personal Data (if applicable), and
    • certain types of profiling that produce legal or similarly significant effects

To exercise any of these rights, you may contact us at [email protected]. We may take steps to verify your identity before fulfilling your request and will respond within the time period required by applicable law.

If we deny your request, you may have the right to appeal our decision. You can submit an appeal by replying to our response or by emailing [email protected] with “Privacy Request Appeal” in the subject line. We will respond to your appeal within the timeframe required by applicable law and will inform you of any further options you may have, which may include contacting your state Attorney General.

You may also have the right to designate an authorized agent to act on your behalf, in which case we may require proof of the agent’s authorization and additional verification steps.

11. GDPR (EU/UK) Notice

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR).

  • Roles: Groove acts as a Controller for Site and marketing data, and as a Processor for enterprise clients.
  • Legal Bases: Consent, contract performance, legal obligation, or legitimate interest.
  • Data Transfers: If personal data is transferred outside the EEA/UK (e.g., to the U.S.), we rely on lawful mechanisms such as Standard Contractual Clauses.
  • Your Rights: Access, correction, erasure, restriction, portability, objection, and withdrawal of consent.

To exercise these rights, contact [email protected] or lodge a complaint with your local supervisory authority.

12. Security

We implement reasonable administrative, technical, and physical safeguards to protect Personal Data. However, no system is entirely secure, and users should use caution when transmitting information online.

13. Children’s Privacy

Our Site and Services are not directed to children and is a business-to-business website. We do not knowingly collect their data. If you believe a child has provided information to us, please contact us to request deletion.

14. Changes to This Policy

Groove may update this Privacy Policy periodically. Updates will be posted on this page with a new Effective Date. Continued use of the Site after updates indicates acceptance of the revised policy.

15. Contact Us

Groove Technology Solutions
Email: [email protected]