SALT LAKE CITY, UT — July 16, 2025 – Groove Technology Solutions, a nationwide leader in integrated technology solutions for hospitality, senior living, multifamily, government, and commercial properties, has been honored with the prestigious 2025 DIRECTV HOSPITALITY Dealer Dedication Award. This award recognizes a DIRECTV dealer that has made incredible contributions to the success of the industry through outstanding commitment, performance, and long-term impact within the hospitality market segment.
Presented to a top-performing dealer at the DIRECTV Revolution 2025 event in Las Vegas, the DIRECTV HOSPITALITY Dealer Dedication Award recognizes outstanding service and innovation in delivering customized entertainment experiences for hotels, motels, senior living, healthcare, and other group living or institutional environments. Groove earned this year’s distinction through its consistent focus on customer satisfaction, technical excellence, and a deep understanding of industry needs.
“Receiving this award from DIRECTV is a tremendous honor,” said Lance Platt, President & CEO of Groove. “It reflects the dedication of our team and our commitment to delivering reliable, forward-thinking solutions. At Groove, we’re focused on enhancing the experience for residents and guests while empowering property owners and operators with expert support. This recognition reinforces our mission to keep raising the bar and redefining what’s possible in the hospitality and institutional space.”
Groove simplifies the implementation and management of property technology through a comprehensive suite of integrated solutions. Clients benefit from a single point of contact who oversees each project from planning to installation, followed by ongoing support from an in-house team with a 4.9-star Google rating based on over a thousand reviews. This award underscores Groove’s leadership in delivering innovative DIRECTV solutions backed by exceptional customer care—a combination that continues to drive the company’s success.
About Groove Technology Solutions
Headquartered in Salt Lake City, Utah, Groove Technology Solutions is a national provider of integrated property technology for hospitality, senior living, multifamily, and commercial properties. Groove delivers comprehensive, end-to-end solutions—including managed TV, Wi-Fi, and phone services; smart building technologies; access control and security systems; and the infrastructure that connects it all. Learn more at www.getgrooven.com.
