Groove Technology Solutions, in collaboration with leading research firm Parks Associates, is proud to share key findings from the newly released white paper Resident Demand for Technology: Evaluating Amenity Fees. This research underscores the growing impact of smart home technology on resident satisfaction and property value in the multifamily housing space.
According to the study, approximately 13% of apartment residents now live in units with in-unit smart amenity packages—a clear indication of rising expectations among renters. Notably, residents who pay amenity fees report significantly higher satisfaction with their smart home features (77%) compared to those who don’t (68%).
“Smart technology has become a baseline expectation for today’s renters, and it’s transforming the way multifamily properties operate,” said Lance Platt, President & CEO of Groove Technology Solutions. “We’re proud to partner with Parks Associates to highlight how forward-thinking property owners are embracing technology to meet resident demand while also achieving real, measurable returns.”
The report also identifies several operational and financial benefits for property owners and managers who invest in proptech:
- Average reported savings of 20% due to smart building technologies.
- Amenity fees are a common funding model, helping cover hardware, software, and long-term replacement cycles.
- Adoption of smart solutions contributes directly to improved NOI (Net Operating Income) and ROI.
“For many prospective residents—especially younger demographics—smart technology isn’t a luxury anymore; it’s expected,” added Kristen Hanich, Director of Research at Parks Associates. “Properties that delay investment in these features risk falling behind both in resident appeal and operational efficiency.”
Whether in new construction or retrofit projects, Groove Technology Solutions continues to help multifamily property owners stay competitive by offering complete smart building packages—including TV, managed Wi-Fi, access control, security, and resident-facing apps—all backed by expert design, installation, and support.
