Groove’s Evolution in Property Technology Featured In Keycrew Journal
How did Groove transform from a TV service provider into a nationwide leader in integrated property technology solutions? Our President and CEO, Lance Platt, recently sat down with Steve Marcinuk of KeyCrew to share that story and to discuss how shifting technology trends and evolving industry demands have shaped Groove’s growth over the years.
In the article entitled “How Property Technology is Shifting From TV Service to Smart Building Integration”, Lance highlights why having a single, trusted technology partner is more valuable than juggling multiple vendors, how today’s market restrictions and capital constraints are driving new and creative solutions, and what residents and guests now expect from their connected living experiences.
There’s a lot of finger-pointing that goes on in our industry. If you’re delivering IPTV service and something’s wrong with the network and you didn’t provide it, there’s that kind of finger-pointing to the network provider. Our value proposition is really built around how we respond and how we show up when something goes wrong.
– Lance Platt, President and CEO of Groove
In their conversation, they also explore how integrated platforms and long-term support are defining the future of property technology, and how Groove is leading the way across senior living, multifamily, hospitality, and commercial/government markets.
It’s an insightful look at where the industry is headed – and how Groove continues to evolve to meet the needs of modern properties.