Our Team
The Team That Takes Care Of You
Who are the individuals who make up Groove Technology Solutions?
We are a dedicated group of tech professionals with deep expertise and a passion for delivering innovative solutions and exceptional customer service. Our team brings practical knowledge and hands-on experience to every project, ensuring we drive results that propel your business forward.
At Groove, we’re not just about what we know – we’re about how we apply our expertise to create the best possible outcomes for your business. With a commitment to collaboration and clear communication, we ensure your journey with us is not just successful, but transformative.
Groove Leadership Team
Lance Platt is the President and CEO of Groove Technology Solutions, where he leads with a deep commitment to innovation and operational excellence across the technology sector. With an MBA and PhD, Lance brings a powerful blend of academic insight and entrepreneurial drive to every venture.
A seasoned executive with a passion for service and strategy, Lance has been a member of the DIRECTV Dealer Advisory Council since 2011. He also serves as Vice President of Lighthouse Sanctuary, a nonprofit organization that supports and shelters children suffering from abuse and trafficking in the Philippines.
Beyond the boardroom, Lance is a dedicated family man, husband to Robyn, and proud father of four. A self-proclaimed “adrenaline junkie,” he has even competed in the grueling Canadian Death Race. His adventurous spirit and business acumen were recently recognized when he was named a 2024 EY Entrepreneur of the Year Finalist for the Mountain West Region.
Anthony Fleming is the Executive Vice President of Sales at Groove Technology Solutions, leading national sales strategy with a focus on long-term client success and sustainable growth. Since joining Groove in 2011, he has played a pivotal role in expanding the company’s footprint across hospitality, senior living, and commercial markets.
Known for his ability to build strong client relationships and high-performing teams, Anthony combines deep industry knowledge with a passion for delivering tailored solutions. His leadership continues to drive revenue growth and ensure every partnership is built on trust, performance, and a deep understanding of customer needs.
Anthony and his wife, Katie, are proud parents to their daughter, Bella. A lifelong music enthusiast, Anthony enjoys playing guitar and immersing himself in live music. When he’s not driving strategic initiatives, you’ll likely find him at a concert or relaxing with his guitar in hand.
Nick Fuoco is the Chief Financial Officer of Groove Technology Solutions and brings deep expertise in corporate finance, accounting, and operational strategy. Nick is a licensed CPA and holds an MBA in Accounting and Finance. His financial leadership spans multiple industries, with a focus on driving efficiency and sustainable growth.
Outside his corporate role, Nick is committed to community enrichment. He is deeply involved in the Italian American community as the founder and creator of Salt Lake City’s Italian Festival, Festa Italiana SLC, and currently serves as the Honorary Italian Consul for the State of Utah.
In his free time, Nick is an avid sports fan, supporting AS Roma and the Utah Jazz. He loves to travel, hit the golf course when he can, and most of all, spend time with his wife, Kristen, and their three kids, Lucia, Clara, and Leo.
Sarah Lawson is the Vice President of Customer Experience at Groove Technology Solutions, where she oversees the end-to-end customer journey. With a deep commitment to satisfaction, retention, and service excellence, she ensures every client interaction reflects Groove’s high standards.
Sarah brings extensive experience in customer success and operations, with a strong background in managed services support for DIRECTV, Wi-Fi, and voice systems. She has a proven track record of improving service delivery, optimizing support operations, and building high-performing teams. Her leadership fosters a customer-first culture and drives long-term loyalty. Passionate about turning feedback into action, Sarah plays a key role in championing the voice of the customer and continuously enhancing the client experience.
Sarah and her husband have four children—three of whom are in college. When she’s not creating unforgettable customer experiences, she’s chasing sunshine on a beach or cruising away from the reality of tuition bills.
Mike Murfin is the Vice President of Operations at Groove Technology Solutions, where he leads project management, deployment operations, field technician teams, and supply chain management. With over 20 years of experience, Mike is focused on ensuring seamless service delivery and client satisfaction across all operations. His leadership has driven significant improvements in workflow optimization, field service coordination, and supply chain resilience.
Mike fosters a culture of operational excellence, clear communication, and continuous improvement, ensuring Groove delivers high-quality, efficient solutions from project kickoff through post-deployment support.
Mike and his wife, Marcy, are raising their two kids in the Raleigh area, where weekends usually mean cheering from the sidelines at youth sports games. When he’s not coaching from the stands, Mike’s firing up the grill, tackling his latest DIY project, or planning his next travel adventure.
As Chief Marketing Officer at Groove Technology Solutions, Emily Anderson drives the company’s brand, marketing, and communications strategy, enhancing visibility and engagement across all channels. With over 17 years of B2B marketing experience, she leads efforts in brand development, digital marketing, and public relations to support Groove’s growth and market expansion.
Emily combines creative vision with strategic insight to craft impactful campaigns that align with business goals. Passionate about brand authenticity and team empowerment, she continues to drive Groove’s mission, connecting innovative solutions with the businesses and people who rely on them.
Emily and her husband, James, live in Raleigh with their three kids. When she’s not in the office, Emily’s usually behind the wheel of the family taxi, racing between baseball practices, swim meets, and everything in between.
Ryan Friesenhahn is the Chief Technology Officer at Groove Technology Solutions, where he leads the company’s technology strategy and innovation efforts. With over 15 years of experience in systems architecture, network infrastructure, and IT leadership, Ryan ensures that Groove’s solutions are secure, scalable, and aligned with customer needs.
With a hands-on approach and problem-solving mindset, Ryan is committed to delivering high-performance systems that support Groove’s mission of providing exceptional, future-ready technology solutions. He works closely with cross-functional teams to develop and implement technologies that drive efficiency and long-term value.
Outside of work, Ryan is a proud father of five and values quality time with his family. He enjoys playing golf, experimenting with new recipes in the kitchen, and exploring new destinations through family travel.
