For more than a decade, Groove has been a leading provider of DIRECTV services in commercial and hospitality.  Our solutions-oriented approach has led to a broad offering of technology solutions tailored to demanding customers who are value oriented.  While our early years were shaped by our efforts to survive, we ultimately found the place where our employees could thrive.  Today Groove is a dependable and trusted leader in technology implementations in the commercial, lodging and institution industries.

Why Groove?

The answer is simple . . . our employees. Our team is made up of a collection of characters with unique qualities and varied skill sets that are fostered in a culture of value and appreciation.

The result is a well-rounded, solutions-oriented team with a shared goal. We want to be our best so that we can be the best in the industry.

We’re not perfect, and things don’t always go according to plan, but collectively we recognize that every challenge provides an opportunity for growth which makes us better at finding solutions that are as personalized as the services we provide.


Corporate Office
4141 S Highland Dr #100
Salt Lake City, UT 84124
Midwest Regional Office
3500 Highway 13 West
Burnsville, MN 55337
Southwest Regional Office
1200 W University Blvd
Tempe, AZ 85281
West Coast Regional Office
430 Nutmeg Street
San Diego, CA 92103


Lance Platt
Chief Adrenaline Officer
Anthony Fleming
VP, Sales
Eye of Sauron
Nick Fuoco
Lord of the Ledgers
David Shake
VP, Operations
Sir Shakes Alot

Support Team

Skipper Dean
General Counsel
Better Call Saul
Jane Burns
HR Manager
James West
Director, Technology
The Road Dog
Sam Kirsling
Director of Quality
DJ SamSeed
Lindsie Brown
Office Manager, People & Culture
Pound Cake
Crystal Gourley
Sales Support Manager
Nature Junky
Manuela Santini
Sales Admin
Guru Manu
Dan Star
Digital Media Manager
Mr. Christmas
Jordan Wells
Business Systems & Analytics Mnager
Master Mind
Dusty Grover
Jr. SalesForce Administrator
Discin' Dusty
Brandon King
Project Engineer
Mason Allan
Project Engineer
Mr All In
TJ Hatt
Project Engineer
Ray Amarosa
Project Engineer
Mark Siegrist
Field Engineer
Mark the Shark
Scott Steffen
Mitel Engineer
Emperor of Engineering
Montana Lyon
Technology Manager
Lyon King
Lindsey Castro Oakeson
Project Team Manager
Principle Party Planner
Brianne Reed
Project Manager
THE Gate Keeper
Joseph Bartlow
Project Manager
Lisa Underwood
Project Manager
Tom Dundas
Project Manager
Rocky Olmos
Project Manager
Steve Morrison
Broadband Manager
Ultimate Crusher
Brita Child
Director, Customer Service
Lady Liberty
Joey Plaskett
Technical Support Representative
Bridger Tillotson
Technical Support Team Lead
Backup Boy
Jared Koncurat
Technical Support Representative
Coloring Book
Dallas Brown
Technicial Support Representative
Dallas "Oskar Vallis" Brown
Patrick MacLane
Technicial Support Representative
St. Patty Cakes
Leonardo Santos
Technical Support Representative
King Of The Jungle
Chance Davies
Technical Support Representative
Regan Stoker
Account Specialist
Regan the Riddler
Jiana Ford
Customer Support Coordinator
Sara Rubin
Matt's Keeper
Matthew Soriano
Director, Finance
Mad Max
Megan Petty
Sr. Accountant
Mega Phone
Krystal Hooper
Why so serious?
Stacie Turley
Accounts Receivable Clerk
The Booger
Erica Larabee
Accounts Payable Clerk
Seth Holshue
Materials Manager
Seth "Fish On" Holshue
Justin Shake
Warehouse Administrator
Sundance Kid
Beth Caven
Office Manager of MN Operations
The Better Half
Tina West
Technician Champion
Stud Finder

Sales Team

Rich Van Patten
Director of Sales - RF
The Innovator
Chris Alder
Director of Sales Development
Mr Suite & Tie
Jon Caven
Director of Sales - MN
Sled Head
Josh Turner
Director of Sales South West Region
Howdy Folks!
Andrew Johnson
Director of Sales - AT
The Viking
Emmett Bankston
Sales Engineer
The Texan
David Lehmberg
National Account Manager
Limo Dave
Ryan Toole
National Account Manager
The Tool Man
David Atkinson
National Account Manager
Davo San Diego
Bryce Christensen
National Account Manager
Inspector Gadget
Dan Hegerman
National Account Manager
Neil Bass
National Account Manager - Internet/WiFi
Large Mouth Bass
Craig Te'o
National Account Manager
Rawsheed Jenkins
Francis Trudel
National Accounts Manager
Tracy Martin
National Accounts Manager
Adam Brandt
National Accounts Manager
Mike Faddis
National Accounts Manager
Tate Calvert
National Sales Executive
Ken Babbs
National Accounts Manager
Get Moo-ven
Krista Jones
National Accounts Manager
Charles Aybar
National Accounts Manager
Skate Prince
Jeff Bashaw
National Accounts Manager
Dick Kroeten
National Accounts Manager
Taylor Cowan
National Accounts Manager
T Cow
Ryan Bruin
National Accounts Manager


Ryan Dignam
Field Support Manager
Ry Bear
Paul Wells
Field Project Manager
Burning Man Fabio
Steve Terry 
Field Project Manager
Tanner Dunn
Field Project Manager
Dunn Good
Giovani Monsalve
Field Project Manager
Brandon Parker
Field Project Manager
Don Juan
Scott Eagle
Field Project Manager
Jon Lyon
Field Technician
Caffeine Junkie
Berny Maas
Field Technician
Kyle Kiedaisch
Field Technician
Tye Weller
Field Technician
Colton Greenfield
Field Technician
Boyd Anderson
Field Technician
Brett Roemmich
Field Technician
Laser Tagger in Chief
Brian Draney
Field Technician
Karl Malone
Charles Alzner
Field Technician
Jerod Bell
Field Technician Partner
Dillon Reinhardt
Field Technician Partner
Tim Toler
Field Technician Partner
Pete Flores
Field Technician
El Guapo
Terry Adams
Apprentice Field Technician
Diego Palacios
Field Support Technician
  • AT&T Partner
Awards & Certifications

Groove is proud to have pioneered the industry’s first in-house certification program that has propelled our workforce and created a consistent experience for our customers.  We are grateful to have been recognized along the way with some of the industry’s most meaningful awards.

  • 2017 AT&T DRE Dealer of the Year
  • COM1000, COM2000
  • 2016 DIRECTV Top DRE Institutions Dealer
  • D2 Advantage
  • 2015 DIRECTV Best in Class for Lodging
  • DRE Basic, Dre Loop Through, DRE managed
  • 2016 DIRECTV Best in Class for Lodging
  • 2014 DIRECTV Dealer of the Year
  • Control4
  • 2014 DIRECTV L&I Retention Award
  • Ecosmart Certification, Telkonet Certified
  • 2013 DIRECTV Top Performing Lodging and Institutions
  • Ubiquity, Ruckus
  • 2012 DIRECTV All Around Dealer of the year
  • Fox Com Fiber Optic
  • 2011-2017 Energy Star Award
  • Samsung Reach Certified
Join Our Team