About

Groove

For more than a decade, Groove has been a leading provider of DIRECTV services in commercial and hospitality.  Our solutions-oriented approach has led to a broad offering of technology solutions tailored to demanding customers who are value oriented.  While our early years were shaped by our efforts to survive, we ultimately found the place where our employees could thrive.  Today Groove is a dependable and trusted leader in technology implementations in the commercial, lodging and institution industries.

Why Groove?

The answer is simple . . . our employees. Our team is made up of a collection of characters with unique qualities and varied skill sets that are fostered in a culture of value and appreciation.

The result is a well-rounded, solutions-oriented team with a shared goal. We want to be our best so that we can be the best in the industry.

We’re not perfect, and things don’t always go according to plan, but collectively we recognize that every challenge provides an opportunity for growth which makes us better at finding solutions that are as personalized as the services we provide.

Locations
Corporate Office
6849 S 700 W #100
Midvale, UT 84047
Midwest Regional Office
3500 Highway 13 West
Burnsville, MN 55337
Southwest Regional Office
1200 W. University Dr.
Tempe, AZ 85281
Executives
Lance Platt
President
Chief Adrenaline Officer
Anthony Fleming
VP, Sales
Eye of Sauron
Nick Fuoco
CFO
Lord of the Ledgers
Adrian Cox
COO
Radio Flyer
Support Team
Skipper Dean
Legal Counsel
Better Call Saul
Jemma Hamilton
HR Manager
Halloween Extraordinaire
James West
Director, Technology
The Road Dog
Sam Kirsling
Director of Quality
DJ SamSeed
Stephania Kalogerakis
Financial Project Mgr / Sr. Analyst
Stephi
Lindsie Brown
Office Manager, People & Culture
Pound Cake
Crystal Valle
Sales Support Manager
Nature Junky
Alina West
Sales Support Administrator
Cat Whisperer
Josh Mello
Marketing Manager
The Foreigner
Dan Star
Digital Media Manager
Mr. Christmas
Dusty Grover
Systems Mgr/Sr. Salesforce Administrator
Discin' Dusty
Gideon Hertel
Jr. Salesforce Administrator
Brandon King
Project Engineer
Uncle Rico
Mason Allan
Project Engineer
Mr All In
TJ Hatt
Project Engineer
Hippy
Ray Amarosa
Project Engineer
Sunshine
David Goldman
Network Engineer
Smalls
Joel Erickson
Broadband / Telecom Manager
Joel on Phone Patrol
Tim Corbitt
Sr. Sales Engineer
Pie Man
Montana Lyon
Sales Engineer
Lyon King
Lindsey Castro Oakeson
Project Team Manager
Principle Party Planner
Brianne Reed
Project Manager
THE Gate Keeper
Lisa Underwood
Project Manager
Mona Lisa
Janine Reed
Project Manager
J9
Mark Priester
Project Manager
Old MacDonald
William Rogers
Project Manager
William "Willy" Rogers
Brita Child
Director, Customer Service
Lady Liberty
Bridger Tillotson
Technical Support Team Lead
Backup Boy
Jared Koncurat
Technical Support Representative
Gimili
Dallas Brown
Technicial Support Representative
Dallas "Oskar Vallis" Brown
Patrick MacLane
Customer Relations Specialist
St. Patty Cakes
Josh Bambrook
Technical Support Representative
J Bam
Dallin De Mie
TECHNICAL SUPPORT REPRESENTATIVE
D-Dog
Regan Stoker
Account Specialist
Regan the Riddler
Jiana Ford
Customer Support Coordinator
lil'J
Denise Gibbons
Service Dispatch Coordinator
D-Nice
Sara Rubin
Controller
Matt's Keeper
Matthew Soriano
Director, Finance
Mad Max
Krystal Hooper
ACCT. ASSISTANT - VENDOR PROGRAMS
Why so serious?
Jay Gordon
Staff Accountant
The Beekeeper
Stacie Turley
AR/Payroll Supervisor
The Booger
Stacy Ortiz
Accounts Receivable Clerk
Dog Whisperer
Erin Dallas
Accounts Receivable Clerk
Noeaulani
Erica Larabee
Accounts Payable Clerk
Geek-licious
Mitchell Oliver
Accounting Clerk
Mitchell
Justin Shake
Sr. Supply Chain Specialist
Sundance Kid
Alec Rojas
Warehouse Assistant
Beth Caven
Office Manager, People & Culture
The Better Half
Tina West
Technician Champion
Stud Finder
Patrick Kennedy
Project Management Administrator
PK
Sales Team
Rich Van Patten
Director of Sales - RF
The Innovator
Chris Alder
Director of Sales Development
Mr. Suit & Tie
Josh Turner
Director of Sales SW Region
Howdy Folks!
Andrew Johnson
Director of Sales - AT
The Viking
Bryce Christensen
Senior National Account Manager
Inspector Gadget
Jon Caven
National Account Manager
Ryan Toole
National Account Manager
The Tool Man
Neil Bass
National Account Manager
Large Mouth Bass
Francis Trudel
National Account Manager
Mr. International
Tracy Martin
National Account Manager
Mike Faddis
National Account Manager
Faddis
Jeff Bashaw
National Account Manager
Taylor Cowan
National Account Manager
T Cow
Ryan Bruin
National Account Manager
Seacrest
Tom Steinmiller
Commercial Sales Manager
Mike Sartain
National Account Manager
'Tain
Boyd Anderson
National Account Manager
Buddy
Tommy Marcy
National Account Manager
T-Bone
Travis Powell
National Account Manager
Tmoney
Steven Brown
National Account Manager
Steven "Downtown" Brown
Jeremy Carter Sr.
National Account Manager
J-Money
Rachel Ward
National Account Manager
The Artist
Technicians
Ryan Dignam
Field Support Manager
Ry Bear
Paul Wells
Field Project Manager
Burning Man Fabio
Steve Terry 
Field Project Manager
ALL STAR
Tanner Dunn
Field Project Manager
Dunn Good
Giovani Monsalve
Field Project Manager
Gio
Brandon Parker
Field Project Manager
Don Juan
Tye Weller
Field Project Manager
Tyronious
Mark Seigrist
Field Project Manager
Mark The Shark
Jon Lyon
Field Technician
Caffeine Junkie
Berny Maas
Field Technician
Clink
Kyle Kiedaisch
Field Technician
Kdish
Pete Flores
Field Technician
El Guapo
Terry Adams
Field Technician
Jose Altheman
Field Technician
Jerod Bell
Field Technician Partner
Dillon Reinhardt
Field Technician Partner
  • AT&T Partner
Awards & Certifications

Groove is proud to have pioneered the industry’s first in-house certification program that has propelled our workforce and created a consistent experience for our customers.  We are grateful to have been recognized along the way with some of the industry’s most meaningful awards.

  • 2017 AT&T DRE Dealer of the Year
  • COM1000, COM2000
  • 2016 DIRECTV Top DRE Institutions Dealer
  • D2 Advantage
  • 2015 DIRECTV Best in Class for Lodging
  • DRE Basic, Dre Loop Through, DRE managed
  • 2016 DIRECTV Best in Class for Lodging
  • SBCA, SMATV
  • 2014 DIRECTV Dealer of the Year
  • Control4
  • 2014 DIRECTV L&I Retention Award
  • Ecosmart Certification, Telkonet Certified
  • 2013 DIRECTV Top Performing Lodging and Institutions
  • Ubiquity, Ruckus
  • 2012 DIRECTV All Around Dealer of the year
  • Fox Com Fiber Optic
  • 2011-2017 Energy Star Award
  • Samsung Reach Certified
Join Our Team