For more than a decade, Groove has been a leading provider of DIRECTV services in commercial and hospitality.  Our solutions-oriented approach has led to a broad offering of technology solutions tailored to demanding customers who are value oriented.  While our early years were shaped by our efforts to survive, we ultimately found the place where our employees could thrive.  Today Groove is a dependable and trusted leader in technology implementations in the commercial, lodging and institution industries.

Why Groove?

The answer is simple . . . our employees. Our team is made up of a collection of characters with unique qualities and varied skill sets that are fostered in a culture of value and appreciation.

The result is a well-rounded, solutions-oriented team with a shared goal. We want to be our best so that we can be the best in the industry.

We’re not perfect, and things don’t always go according to plan, but collectively we recognize that every challenge provides an opportunity for growth which makes us better at finding solutions that are as personalized as the services we provide.


Corporate Office
4141 S Highland Dr #100
Salt Lake City, UT 84124
Mid West Regional Office
3500 Highway 13 West
Burnsville, MN 55337
South West Regional Office
1200 W University Blvd
Tempe, AZ 85281
West Coast Regional Office
430 Nutmeg Street
San Diego, CA 92103


Lance Platt
Chief Adrenaline Officer
Anthony Fleming
VP, Sales
Eye of Sauron
Nick Fuoco
Lord of the Ledgers
David Shake
VP, Operations
Sir Shakes Alot

Support Team

Skipper Dean
General Counsel
Better Call Saul
Jane Burns
HR Manager
Crystal Gourley
Sales Support Manager
Nature Junky
Manuela Santini
Sales Admin
Guru Manu
Jordan Wells
Business Systems & Analytics Mnager
Master Mind
Brandon King
Project Engineer
Mason Allen
Project Engineer
Mr All In
TJ Hatt
Project Engineer
James West
Director, Technology
The Road Dog
Lindsey Castro Oakeson
Project Team Manager
Principle Party Planner
Brianne Reed
Project Manager
THE Gate Keeper
Joseph Bartlow
Project Manager
Sam Kirsling
Director of Quality
DJ Tall Tales
Brita Child
Director, Customer Service
Lady Liberty
Joey Plaskett
Technical Service Rep
Ray Amarosa
Technical Service Rep
Bridger Tillotson
Technical Service Rep
Bearded Brother
Jiana Ford
Customer Support Coordinator
Matthew Soriano
Director, Finance
Mad Max
Sara Sutch
Matt's Keeper
Megan Petty
Sr. Accountant
Mega Phone
Krystal Hooper
Why so serious?
Tiffinie Marasco
AR Accounting Clerk
Beth Caven
Office Manager of MN Operations
The Better Half
Dan Star
Digital Media Manager
Mr. Christmas
Patrick MacLane
Technicial Support Representative
St. Patty Cakes
Dallas Brown
Technicial Support Representative
Seth Holshue
Materials Manager
Seth "Fish On" Holshue

Sales Team

Rich Van Patten
Director, Sales
The Innovator
Chris Alder
Director of Sales Development
Mr Suite & Tie
Jon Caven
Director of Sales and GM of MN
Sled Til' Your Dead
Josh Turner
Director of Sales and GM of AZ
Howdy Folks!
Andrew Johnson
Sales Manager
The Viking
Emmett Bankston
Sales Engineer
The Texan
David Lehmberg
National Account Manager
Limo Dave
Ryan Toole
National Account Manager
The Tool Man
David Atkinson
National Account Manager
Davo San Diego
Bryce Christensen
National Account Manager
Inspector Gadget
Dan Hegerman
National Account Manager
Neil Bass
National Account Manager - Internet/WiFi
Large Mouth Bass
Craig Te'o
National Account Manager
Rawsheed Jenkins
Regan Stoker
National Account Manager
Regan the Riddler
Francis Trudel
National Accounts Manager
Tracy Martin
National Accounts Manager
Adam Brandt
National Accounts Manager
Mike Faddis
National Accounts Manager
Brad Huda
National Sales Executive
A’a i ka hula, waiho i ka hale!
Tate Calvert
National Sales Executive


Ryan Dignam
Field Technician
Ry Bear
Montana Lyon
Field Team Manager
Lyon King
Mark Siegrist
Field Project Manager
Mark the Shark
Berny Maas
Field Technician
Brandon Parker
Field Technician
Don Juan
Paul Wells
Field Operations Manager
Burning Man Fabio
Steven Terry 
Field Project Manager
Jared Koncurat 
Field Support Technician
Coloring Book
Jon Lyon
Field Technician
Caffeine Junkie
Tanner Dunn
Field Technician
Dunn Good
Kyle Kiedaisch
Field Technician
Giovani Monslave
Field Project Manager
  • AT&T Partner
Awards & Certifications

Groove is proud to have pioneered the industry’s first in-house certification program that has propelled our workforce and created a consistent experience for our customers.  We are grateful to have been recognized along the way with some of the industry’s most meaningful awards.

  • 2017 AT&T DRE Dealer of the Year
  • COM1000, COM2000
  • 2016 DIRECTV Top DRE Institutions Dealer
  • D2 Advantage
  • 2015 DIRECTV Best in Class for Lodging
  • DRE Basic, Dre Loop Through, DRE managed
  • 2016 DIRECTV Best in Class for Lodging
  • 2014 DIRECTV Dealer of the Year
  • Control4
  • 2014 DIRECTV L&I Retention Award
  • Ecosmart Certification, Telkonet Certified
  • 2013 DIRECTV Top Performing Lodging and Institutions
  • Ubiquity, Ruckus
  • 2012 DIRECTV All Around Dealer of the year
  • Fox Com Fiber Optic
  • 2011-2017 Energy Star Award
  • Samsung Reach Certified
Join Our Team