Apartment Technology Must-Haves to Attract the Next Generation
The rental landscape continues to evolve for multifamily properties. Over the past decade, the market has focused primarily on attracting and retaining millennials to properties. However, Gen Z is now stepping onto the scene with new perspectives and expectations. How properties react and adapt to different personas is critical in the competitive apartment and student housing market.
In this article, we’ll break down the differences between these generations and how they each approach an ideal living situation. Understanding their likes and dislikes, backgrounds and expectations can make all the difference in the world between a fully leased property and one that struggles to fill units.
The Impact Of Millennials and Gen Z on the Market
There’s no denying the impact of younger generations on the rental market. Gen Z now makes up 25% of renters, while millennials account for 31%, together representing more than half of all apartment residents. According to the most recent census, Gen Z already comprises nearly half of all recent movers, highlighting just how quickly they’re becoming the dominant force in the rental market. By 2030, Gen Z is projected to be the largest renter demographic overall. These numbers make it clear: understanding and meeting the expectations of Millennial and Gen Z renters is essential for the long-term success of multifamily properties.
Understanding the Differences Between Millennials and Gen Z
Millennials, born between 1981 and 1996, are now between the ages of 29 and 44. They grew up alongside the rise of the internet, social media, and mobile phones. This generation was the first to spend hours on early social platforms, trade in flip phones for smartphones, and stream music instead of buying CDs. From shopping online and planning vacations to staying connected with friends and family over video calls or streaming their favorite movies, millennials have learned to use technology to make everyday life easier and more fulfilling.
Generation Z, born between 1997 and 2012, is currently ages 13 to 28, and they’ve taken tech fluency even further. As true digital natives, they’ve never known a world without smartphones, high-speed internet, or instant access to information. Unlike millennials, Gen Z doesn’t view technology as a tool; instead, it’s seamlessly woven into nearly every aspect of daily life. From gaming with friends across the globe and following trends on TikTok to using apps for learning new skills or exploring experiences through VR, Gen Z simply lives in a world where life and technology are completely intertwined.
“Millennials value communities with tech that fits their lifestyle. Work-from-home-friendly features like strong Wi-Fi, amenity spaces, and peace of mind are key. They’re willing to pay more for solutions that save time, reduce friction, and support smart home living.
Gen Z renters have never known life without the internet. They demand always-on, always-easy tech. Gen Z doesn’t tolerate clunky systems: they expect one app, one platform, one smooth experience.”
-Jolie Short
National MDU Account Manager, Groove Technology Solutions
These generational differences help shape what feels like “home” to each group. Millennials gravitate towards convenience with their tech, such as robust Wi-Fi, reliable streaming capabilities, and smart technology that helps them juggle their busy schedules. Gen Z leans more towards immersive connected experiences, like fast internet for gaming, interactive smart living space features, and personalized digital tools that keep them plugged into their communities. Meeting these expectations is key to creating living spaces that feel natural and engaging for both generations.
The Best Apartment Technology Features to Attract (and Keep) Renters
Now that we have a clearer picture of who millennials and Gen Z are, and how their experiences with technology shape their expectations, it’s easier to see why multifamily properties must be intentional when planning upgrades. These two generations represent the majority of today’s renters and will continue to drive demand well into the future. To stay competitive, multifamily and student housing communities need to align their technology offerings with the habits, preferences, and daily lifestyles of these groups.
When considering technology upgrades and features, make sure to account for the following to meet both Millennial and Gen Z demand:
Fast, Reliable Internet is Non-Negotiable
High-speed internet and Wi-Fi are essential for both millennials and Gen Z, but it’s especially critical for Gen Z residents who stream shows, play online games, and rely on fast internet for school or work. Properties must ensure a robust network infrastructure with sufficient bandwidth to support multiple users at once. Without reliable internet, residents may become frustrated and consider competing properties that meet their expectations.
Smart Amenities and Connected Living
Next-generation renters want connected living at every touchpoint. To attract and retain millennials and Gen Z residents, consider offering:
Keyless Locks
Keyless locks, or smart locks, eliminate the hassle of traditional keys and appeal to tech-savvy renters. Residents can unlock doors with their smartphones, share temporary access with friends or service providers, and track the activity of who comes and goes. For property managers, keyless locks reduce rekeying costs and improve overall security, which makes your property both modern and convenient.
Package Notification System
With e-commerce a central part of daily life for younger renters, package management is critical. A system that notifies residents when deliveries arrive, especially when paired with secure package lockers, enhances convenience, prevents lost packages, and positions your property as responsive to modern lifestyles.
Video Entry Solution
Video entry solutions let residents see and authorize guests from their phones, improving safety while delivering a hotel-like living experience. This feature appeals to millennials and Gen Z, who value control and convenience.
Smart Lighting
Smart lighting creates personalized, comfortable living spaces while saving energy. Residents can adjust brightness, automate schedules, or create moods with a tap. For property managers, it’s an attractive amenity that signals innovation, energy efficiency, and attention to resident comfort.
Energy Management (HVAC)
Smart thermostats and integrated energy systems allow residents to control heating and cooling effortlessly. These smart systems reduce utility costs while maintaining comfort. This feature also supports sustainability initiatives, which is increasingly important to eco-conscious younger renters.
EV Charging Stations
Electric vehicle charging stations appeal directly to eco-minded, tech-forward residents. Offering EV chargers at your property demonstrates a forward-thinking property strategy and positions your community as prepared for the future of transportation.
All In One App – Della OS
Della OS is a unified property management platform that brings all your smart building features together in one seamless app. Residents can control every aspect of their smart living experience from a single interface. For property managers, Della OS simplifies operations, improves resident engagement, and positions your community as modern, convenient, and tech-forward – exactly what Gen Z and Millennial renters are looking for.
Together, these smart amenities not only enhance convenience but also help your property stand out in a competitive rental market.
Personalized Experiences Through Technology
Gen Z, in particular, values personalization. Property managers can use digital surveys, quizzes, or preference forms to learn more about residents’ needs, from communication styles to preferred amenities. Customizable spaces, flexible lounge areas, and curated community events further enhance the resident experience and foster long-term satisfaction.
Social Media and Online Presence Matter
Both millennials and Gen Z rely heavily on social media and online reviews when choosing housing. Engaging visuals, interactive content, and clear communication about tech-forward amenities can help properties attract younger renters. Maintaining a strong online presence is essential for showcasing your property’s capabilities and demonstrating that it meets the high-tech expectations of today’s renters.
Resident Demand for Technology: Evaluating Amenity Fees
Interested in learning more about how smart building features are shaping modern apartments, and how properties are funding them? Download the Parks Associates whitepaper, featuring insights from Groove, on amenity fees for smart technology in multifamily communities.
Next-Generation Living Starts Here
To successfully attract and retain the next generation of renters, multifamily and student housing operators must prioritize technology and personalization. From upgrading Wi-Fi and offering smart amenities to engaging residents online, understanding what appeals to both millennials and Gen Z is key to staying competitive.
Start by auditing your property’s tech infrastructure, exploring smart living solutions, and creating personalized experiences that appeal to the next generation. Meeting their expectations today ensures your property remains a desirable home for years to come.
Groove can help with all of this! Reach out to our team today for a consultation on upgrading your multifamily property for the next generations.
