To lead the industry in delivering integrated technology solutions that elevate user experiences. Guided by a culture of accountability and integrity, we are committed to the Groove Way–fostering continuous innovation, providing exceptional support, and building lasting customer relationships.
To embrace challenges, learn from setbacks, and continuously improve as we strive to become the best version of ourselves.
Groove is the leading provider of end-to-end technology solutions for hospitality, senior living, multifamily, and other enterprise properties. From TV, Wi-Fi, and phone services to access, security, and smart-building technologies, we provide everything you need to keep your business running with ease. And, unlike other vendors, all of this is done in-house and under one roof, ensuring seamless integration and streamlined project management.
At Groove, we don’t just sell technology; we become a long-term resource for our customers. Our expert team will work closely with you to deliver solutions that enhance operational efficiency, reduce costs, and elevate the experience for guests and residents. Whether you’re modernizing an existing system or implementing a full technology suite, Groove is here to support you every step of the way.
At Groove, we foster a culture where our team genuinely enjoys coming to work. Our culture is established on the needs of our people, which means that we genuinely care and listen to what they want, need… and even dream about.
We prioritize emotional well-being and strive to curate a positive, healthy, and accepting environment. Groove welcomes talent from all backgrounds because we know diverse voices fuel growth and excellence. We believe that a positive, inclusive workplace creates a ripple effect–when our people thrive, so does our impact.
At Groove, we’re proud to be recognized as a leader in our industry. Over the years, we’ve earned numerous awards celebrating our innovation, customer impact, and workplace culture.
Ascentium Partner Award
AT&T Dealer of the Year
AT&T DRE Dealer of the Year
DIRECTV Dealer Dedication Award
DIRECTV Best in Class for Lodging
DIRECTV Dealer of the Year
DIRECTV Overall Lodging & Institution Dealer
DIRECTV Top DRE Award
DIRECTV Top Lodging & Institutions
Energy Star Award
HBO Top Lodging Dealer for Independent Hotels
National Association of State Veterans Partner Award
Groove is proud to have pioneered the industry’s first in-house certification program that has propelled our workforce and created a consistent experience for our customers.
COM3000, COM2000, COM1000
Advanced Entertainment Platform
DRE Basic, DRE Looped, DRE Managed
LG Pro: Centric
Ruckus, RACPA, RICXI
Aruba Wireless
Cisco Meraki CMNA, CWNA
Ekahau ECSE
A+, Net+, C+
MikroTik MTCNA & MTCRE
D2 Advantage
SBCA, SMATV
Control4
Fox Com Fiber Optic
Voiceware by Phonesuite
Asterisk Essentials